đź‘‹ I'm Beatrice Sung

Bringing clarity to complex product and operational problems through discovery and exploration.

Product Designer with 5+ years of experience across B2C and B2B.

I work in ambiguous spaces, uncovering the right problems by connecting user needs, business goals, and operational realities.

I translate insights into practical, scalable solutions that drive real impact.

Case Study

Bike rental service for tourists
UX strategy Mobile APP B2B

Enabling flexible bike rental operations for tourists through mobile-assisted workflows

Replaced rigid self-service rental with a mobile-assisted operational flow, improving flexibility and on-site efficiency for tourist use cases
Bike rental booking website
Reservation website B2C Conversion

Simplifying decision-making in bike rental booking across US & EU markets

Restructured booking flows and information hierarchy to reduce user confusion and improve clarity in plan selection
Rider App experience optimization
Design system Business goal B2C

Rider App experience optimization

Following brand redesign, design system updated for modern, intuitive app.
Sharing bike feature
Coming Soon
Sharing bike Improve satisfaction B2C

User satisfaction improved: Making sharing bike more convenient

One account, multiple bikes. MOOVO makes group rides easy.

Expertise

UX Strategy

Defining the 'why' before the 'how'

Product Thinking

Analyzing product ecosystems for core purpose

Interaction Design

Crafting seamless transitions and micro-interactions

Design Systems

Building robust, scalable component libraries

Webflow

Bridging design and development with production-ready experiences

Cross-functional Collaboration

Leading design in agile teams